Agricultural practices research commissioned by BASF finds consumers and growers have positive views of farmland stewardship
Released at the BASF Agricultural Solutions Media Summit, findings identify opportunities for reinforcing positive attitudes toward the agriculture industry
CHICAGO, IL, June 9, 2010 – When it comes to sound agricultural practices, there is more trust and optimism among consumers than some media portrayals might suggest, according to an industry-leading survey by BASF. Survey findings were released during the “A Grounded Approach to Agricultural Sustainability” media summit hosted by BASF today.
Consumers take an optimistic view of farmland stewardship practices, and believe the industry will continue to improve sustainability efforts. Similarly, when asked to gauge their own priorities and views on environmental stewardship, growers also held a positive view.
“Consumers trust growers more than growers probably expect them to,” said Paul Rea, Vice President of BASF U.S. Crop Operations. “This is a strong foundation that the agricultural industry can build on in its goal to improve …more







